In India, an average MBA cost you more than 10 lakh Rupees and the majority of the people can’t afford that. I myself spent years and lakhs of Rupees on doing an MBA.
But I don’t want other people to lack management education due to financial constraints.
This Full MBA course will cover all the concepts and knowledge of around 30 books in the MBA taking from Marketing, Operation, finance and Human resource with the integration of various platforms and new trends.
This course will help you to develop a business strategy for your startup or small business and hence it is the perfect amalgamation of entrepreneurship and startup.
This course has 6 modules and every module is unique in itself and packed full of knowledge.
Module 1- Marketing, Economy and Basic MBA terminologies
Maslow’s hierarchy of needs
Marketing Mix i.e. 4P(Product, Price, Place, Promotions)
STP(Segmentation targeting and positioning.
SWOT analysis and Ansoff matrix
Fortune at the Bottom of the pyramid
Module 2 – Operation, Production & supply chain (ERP)
Manufacturer, Wholesaler, distributor retailers, customers, and Production management.
How global companies do Frenchies, export, licensing and joint venture along with Economy of Scale and Economy of scope with Sig Sigma approach.
Distribution and supply chain efficiency(Warehouse/Fulfillment center), Cross-docking and Reverse logistic, Last-mile delivery, planogram, Sales strategy(mastery in Sales), Procurement -HUL and Coke arm reach strategy
Pull and Push Supply chain-Xiaomi Strategy and Solar Business
Pricing strategy-Price Penetration, Price Bundling, and Price Skimming
Module 3 – Digital Marketing and Online aggregators.
Digital presence using SEO(onsite and offsite SEO)
Keyword search, Google trend, and Target Audience
Types of ads(Banner ads, video ads, etc.
Social media campaigns by the business analyst.
Understanding API Data Mining
Aggregators, Platform business Network effect
The business model canvas of startups.
Module 4 – Product, Branding, Marketing, and Customer experience/CRM
Product Life cycle, Product line length, and extension.
Brand Positioning, BAV Model
Brand Extension, Line extension, and brand Leverage
How to create a business strategy.
Brand mantra and brand Positioning and level
Porter Five Force, Market size, and diversification.